Think Like a
Founder.
Build With AI.
The online entrepreneurship programme for first-time founders that takes you from raw idea to real shipped product. 23 modules. 152 lessons. 6 phases. One launchable business — built by you, powered by AI as your co-founder.
What You’ll Build in 20 Weeks
Watch the full programme walkthrough — no sign-up required.
This Isn’t a Course About Entrepreneurship.
It’s a Course That Builds One.
Every module produces a real deliverable. Every phase ends with something you can show. By graduation, you have a portfolio, a product, and the skills to do it again.
AI as Your Co-Founder
AI isn't a chapter — it's woven into every phase. Research with AI. Brainstorm with AI. Build with AI. Just like real founders do.
Quizzes + LLM Self-Assessment
7 quizzes (70% pass to proceed) plus AI-powered self-assessment prompts that give personalised feedback on your work.
Ages 14+ · Fully Self-Paced
Designed for secondary-school learners, university students, career changers, and anyone who wants to build something that matters.
Six Portfolio-Ready Deliverables. Six Earned Badges.
Every phase ends with a real artefact you can show the world — not a worksheet, not a quiz score, but the kind of work that opens doors with investors, employers, and your own first customers.
Problem Report
Name a real pain in someone's life. Validated, evidenced, and worth fixing.
Dream Board
A clear picture of the solution and the future you intend to build.
Tested Prototype
A working prototype, refined by feedback from the people who'll use it.
MVP + Ethics Audit
A shipped minimum viable product with a responsible-use audit baked in.
Pitch Video + Launch Report
A founder pitch that lands, plus a launch report on real-world performance.
Growth Plan
A grounded growth plan: acquisition, revenue, funding, scale, and resilience.
Built on Globally Recognised Frameworks
Every framework we use, every deliverable you build, and every reflection you write maps to standards that ministries, universities, and serious employers already trust.
From Problem to Product in 20 Weeks
23 modules · 152 lessons · 6 phases. Expand any phase to see its modules. Click a module to reveal every lesson inside.
Module 1
AI Foundations
Build your AI toolkit before the founder journey begins.
AI Foundations
Build your AI toolkit before the founder journey begins.-
M1
AI Foundations for Founders
8 lessons- 1.1 Welcome to Chiggle Academy
- 1.2 What Is AI? Plain Language for Builders
- 1.3 Your AI Toolkit: Choosing Your Tool
- 1.4 The CLEAR Framework: How to Talk to AI
- 1.5 AI as a Thinking Partner, Not a Ghostwriter
- 1.6 AI Hallucinations and How to Catch Them
- 1.7 AI Ethics for Founders
- 1.8 Module 1 Recap and What's Next
- Module 1 Quiz: AI Foundations for Founders Quiz
Phase 1
DISCOVER
Find a real problem worth solving.
DISCOVER
Find a real problem worth solving.-
M2
Finding Your Problem
7 lessons- 2.0 Bridge From AI Foundations into Phase 1
- 2.1 Why Problems Come Before Solutions
- 2.2 Problem Hunting Where to Look
- 2.3 The Problem Diary
- 2.4 Is This Problem Worth Solving
- 2.5 Finding Your Audience Online
- 2.6 Bridge From Problem Discovery into Module 3
-
M3
Understanding Your User
7 lessons- 3.0 Bridge From Problem Selection into User Research
- 3.1 EmpathyAdvantage
- 3.2 Building Your Empathy Map
- 3.3 Designing Great Interview Questions
- 3.4 Conducting and Analysing Interviews
- 3.5 Customer Interview Bootcamp Avoiding the Mom Test Trap
- 3.6 Bridge From Interview Practice into Module 4
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M4
Validating Your Problem and Completing Phase 1
6 lessons- 4.0 Bridge From User Research into Validation
- 4.1 Secondary Research with AI
- 4.2 Understanding the Competitive Landscape
- 4.3 Writing a Strong Problem Report
- 4.4 Phase 1 Recap and Bridge to Dream
- 4.5 Phase Transition: DISCOVER to DREAM
- Phase 1 Quiz: DISCOVER (Modules 2–4) Quiz
Phase 2
DREAM
Picture the solution clearly. Validate the vision.
DREAM
Picture the solution clearly. Validate the vision.-
M5
Ideation and AI Brainstorming
6 lessons- 5.0 Bridge From Problem Report into DREAM Phase
- 5.1 Why Your First Idea Is Rarely Your Best
- 5.2 Crazy 8s Speed Ideation
- 5.3 AI Crazy 80s Multiplying Your Ideas
- 5.4 Evaluating and Selecting Your Best Idea
- 5.5 Bridge From Selection into Dream Board
-
M6
From Idea to Concept
6 lessons- 6.0 Bridge From 80 Ideas into Simplification
- 6.1 The Power of Simple
- 6.2 The Simplification Worksheet
- 6.3 The Perspective Audit
- 6.4 Your Value Proposition
- 6.5 Bridge From Value Proposition into Module 7
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M7
Building Your Dream Board and Completing Phase 2
8 lessons- 7.0 Bridge From Value Proposition into Dream Board
- 7.1 What Makes a Great Dream Board
- 7.2 Creating Your Dream Board
- 7.3 The AI Brainstorm Review
- 7.4 Crafting Your Message Value Proposition Copywriting
- 7.5 Founder Mindset When Your Idea Gets Rejected
- 7.6 Phase 2 Recap and Bridge to Design
- 7.7 Phase Transition: DREAM to DESIGN
- Phase 2 Quiz: DREAM (Modules 5–7) Quiz
Phase 3
DESIGN
Map the user journey. Build the prototype. Test it.
DESIGN
Map the user journey. Build the prototype. Test it.-
M8
User Journey Mapping and Product Architecture
6 lessons- 8.0 Bridge From Dream Board into Product Architecture
- 8.1 Thinking in Journeys Not Features
- 8.2 Creating Your User Journey Map
- 8.3 Product Architecture What Screens Does Your Product Need
- 8.4 Writing a Product Brief
- 8.5 Bridge From Product Brief into Wireframing
-
M9
Wireframing and Prototyping
7 lessons- 9.0 Bridge From User Journey Map into Wireframing
- 9.1 The Power of Low Fidelity
- 9.2 Wireframing Your Core Screens
- 9.3 Introduction to Figma or Canva Prototyping
- 9.4 AI Assisted Visual Design
- 9.5 Building a Clickable Prototype
- 9.6 Bridge From Prototype into User Testing
-
M10
User Testing and Completing Phase 3
8 lessons- 10.0 Bridge From Prototype into User Testing Sessions
- 10.1 How to Run a User Testing Session
- 10.2 Capturing and Analysing Feedback
- 10.3 Iterating Based on Evidence
- 10.4 Protecting Your Idea IP Basics for Founders
- 10.5 Building a Landing Page That Converts
- 10.6 Phase 3 Recap and Bridge to Develop
- 10.7 Phase Transition: DESIGN to DEVELOP
- Phase 3 Quiz: DESIGN (Modules 8–10) Quiz
Phase 4
DEVELOP
Build the MVP. Ship responsibly.
DEVELOP
Build the MVP. Ship responsibly.-
M11
No-Code Development Fundamentals
6 lessons- 11.0 Bridge From Tested Prototype into No Code Build
- 11.1 The No Code Revolution
- 11.2 Choosing Your Platform
- 11.3 Setting Up Your Workspace
- 11.4 Building Your First Screen
- 11.5 Bridge From First Screen into Full MVP Build
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M12
Building the MVP
9 lessons- 12.0 Bridge From First Screen into Full MVP Build
- 12.1 Defining Your MVP Scope
- 12.2 Vibe Coding AI as Your Developer
- 12.3 Data Structure and Storage
- 12.4 Connecting the Pieces Full MVP Flow
- 12.5 Testing Your MVP
- 12.6 Pricing Your Product Unit Economics for Founders
- 12.7 Pre Launch Marketing
- 12.8 Bridge From Pre Launch to Data Safety
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M13
Data Safety and Ethics
8 lessons- 13.0 Bridge From Working MVP into Data Responsibility
- 13.1 Data You Collect Data You Own
- 13.2 Protecting Your Users
- 13.3 Going Live Legally Part 1 Privacy Policy and Terms of Service
- 13.4 Going Live Legally Part 2 COPPA GDPR and the Minor Founder
- 13.5 Building Privacy Into Your Product
- 13.6 The Ethics Audit Could Your Product Cause Harm
- 13.7 Bridge From Ethics Audit into Module 14
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M14
MVP Completion and Phase 4 Wrap-Up
4 lessons- 14.0 Bridge From Ethics Audit into Final Documentation
- 14.1 Writing Your Product Specification
- 14.2 Phase 4 Recap and Launch Readiness Check
- 14.3 Phase Transition: DEVELOP to DELIVER
- Phase 4 Quiz: DEVELOP (Modules 11–14) Quiz
Phase 5
DELIVER
Pitch the story. Launch the product. Measure the result.
DELIVER
Pitch the story. Launch the product. Measure the result.-
M15
Storytelling for Founders
6 lessons- 15.0 Bridge From Working MVP into Storytelling
- 15.1 Why Story Beats Data
- 15.2 The Founder Pitch Structure
- 15.3 Writing Your Pitch Script
- 15.4 Visual Storytelling Your Pitch Deck
- 15.5 Bridge From Pitch Script into Delivery Practice
-
M16
Pitching and Presentation
5 lessons- 16.0 Bridge From Pitch Script into Delivery
- 16.1 Delivery Voice Pace and Presence
- 16.2 AI Pitch Coaching Stress Testing Your Pitch
- 16.3 Handling Tough Questions
- 16.4 Bridge From Pitch Practice into Video Recording
-
M17
Recording Your Pitch Video
5 lessons- 17.0 Bridge From Pitch Coaching into Recording
- 17.1 Recording Setup Look and Sound Professional on Any Budget
- 17.2 Recording and Editing Your Pitch Video
- 17.3 Uploading and Sharing Your Pitch
- 17.4 Bridge From Pitch Video into Launch Planning
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M18
Launch Planning and Phase 5 Wrap-Up
9 lessons- 18.0 Bridge From Pitch Video into Launch Execution
- 18.1 Planning Your Launch
- 18.2 Launch Marketing Sprint Part 1 Content and Social
- 18.3 Launch Marketing Sprint Part 2 Community Email and Messaging
- 18.4 Launch Marketing Sprint Part 3 SEO Basics
- 18.5 Getting Your First 10 Customers
- 18.6 Measuring Your Launch
- 18.7 Phase 5 Recap and Bridge to Grow
- 18.8 Phase Transition: DELIVER to GROW
- Phase 5 Quiz: DELIVER (Modules 15–18) Quiz
Phase 6
GROW
Acquire users. Earn revenue. Plan for scale.
GROW
Acquire users. Earn revenue. Plan for scale.-
M19
Building for Scale
5 lessons- 19.0 Bridge From Launch Data into Growth Planning
- 19.1 What Does Scale Mean for Your Product
- 19.2 The Scale Vision
- 19.3 What Has to Be True for You to Scale
- 19.4 Bridge From Scale Vision into Revenue Modelling
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M20
Revenue Models
5 lessons- 20.0 Bridge From Scale Vision into Revenue Models
- 20.1 Revenue Model Fundamentals
- 20.2 Designing Your Revenue Model
- 20.3 Revenue in Emerging Markets
- 20.4 Bridge From Revenue Model into Funding
-
M21
Funding and the Long Game
7 lessons- 21.0 Bridge From Revenue Model into Funding Strategy
- 21.1 Funding Options for Founders
- 21.2 What Investors Actually Look For
- 21.3 Alternatives to Investor Funding
- 21.4 Contracts Basics What Every Founder Needs to Know
- 21.5 The Long Game Thinking Beyond Your First Product
- 21.6 Bridge From Funding Strategy into Growth Metrics
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M22
Founder Wellbeing and Personal Development
8 lessons- 22.0 Bridge From Funding into Growth Metrics
- 22.1 Growth Marketing and Metrics
- 22.2 Know Your Numbers The Founder Financial Dashboard
- 22.3 Building Sustainable Habits as a Founder
- 22.4 Founder Resilience When Growth Stalls
- 22.5 Your Learning Plan What You Need to Learn Next
- 22.6 Phase 6 Recap and Bridge to Graduation
- 22.7 Phase Transition: GROW to Graduation
- Phase 6 Quiz: GROW (Modules 19–22) Quiz
Module 23
Graduation
Build your founder portfolio and plan your next move.
Graduation
Build your founder portfolio and plan your next move.-
M23
Graduation
6 lessons- 23.0 Bridge From Growth Plan into Graduation
- 23.1 Compiling Your Founder Portfolio
- 23.2 What Your Certificate Means
- 23.3 What Comes Next Paths Forward from Chiggle Academy
- 23.4 A Letter to the Founder You Are Becoming
- 23.5 Closing Message to the Founder
One Programme. Full Access. Your Pace.
152 video lessons, 55 templates, 7 quizzes, LLM self-assessment, 6 phase badges, and a Founder Certificate. Everything included.
- All 152 video lessons
- 55 downloadable founder templates
- 107 ready-to-paste AI prompts
- Quizzes + LLM self-assessment
- Progress tracking & 6 phase badges
- Founder Certificate on completion
- Cancel anytime
- All 152 video lessons
- 55 downloadable founder templates
- 107 ready-to-paste AI prompts
- Quizzes + LLM self-assessment
- Progress tracking & 6 phase badges
- Founder Certificate on completion
- Cancel anytime
Prices shown in USD, before tax — any VAT or sales tax for your country is added at checkout. Paid annually or monthly. Cancel from your dashboard at any time. No retention friction.
Questions People Ask Before Enrolling
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Who is Chiggle Academy for?
Do I need any coding or design experience to start?
How much time per week should I expect?
What AI tools do I need?
What if I miss a week or fall behind the suggested pace?
How does the AI tutor actually help me?
Is the curriculum recognised?
Is the Founder Certificate accredited?
Can I cancel anytime?
What if I get stuck on a lesson or exercise?
How are the lessons produced?
Build Something That Matters.
152 lessons. 55 templates. 107 AI prompts. 6 portfolio deliverables. One real product, built by you. The only thing missing is your decision.